Advertisers have abandoned conservative media for years. Now, smart business says it’s time to return. A 2024 study by the University of Florida’s Bureau of Economic and Business Research found a significant boost in consumer morale when the consumer’s party wins an election.
For the first time in 20 years, a Republican presidential candidate won not only the electoral vote but the popular vote as well. More than half of voters got the results they wanted and are ready to spend. Advertisers need to wake up and makeup with more than half of the country.
It may take a bit to get advertisers on board because even major corporations fell for or bought into the woke Left’s propaganda. Liberal nonprofits posing as watchdog organizations spent millions attempting to destroy conservative media by shaming corporations into pulling their ads.
The Washington Examiner recently exposed Check My Ads Institute, which was formed and well-funded under the guise of “protecting” advertisers from supporting hate speech or disinformation with their ad dollars.
The problem is that they were the ones deciding what constitutes hate speech and disinformation. Before the election, Check My Ads openly shared their anti-conservative wins, such as defunding Tucker Carlson’s Fox News show and much of Breitbart News, but now that page has gone dark.
The potential upside for advertisers in online media is almost five times greater on right-leaning shows than left-leaning shows. A recent report from the left-wing group Media Matters showed that right-leaning online content has amassed nearly 481 million followers. Left-leaning content is coming in at around 104 million followers.
As groups like Check My Ads believed they were controlling the narrative by shutting down conservative voices on mainstream media, content creators on the right brought well-funded content online. The people buying products are also watching online content.
YouTube, a platform that has taken heat from well-known Republicans such as Sen. Ted Cruz (R-TX) and Secretary of State Marco Rubio, has seen 65 billion views on right-wing channels as compared to 31.5 billion on left-wing channels.
Elon Musk credits podcasts with President Donald Trump’s win, telling Tucker Carlson, “I think this really makes a difference because people look at Joe Rogan’s podcast, which is great, and Lex Fridman’s and the All-In Podcast, and, to a reasonably-minded, smart person who’s not, like, hardcore one way or the other, they just listen to someone talk for a few hours, and that’s how they decide whether, you know, you’re a good person, whether they like you.”
Even Trump credited his son Barron with a strategic campaign victory after advising the president, then-presidential nominee, to go on the Joe Rogan podcast. If you can win over the electorate and become president, you can surely win over consumers to sell products.
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Online content is dominating media and news consumption. It is time for smart advertisers to get back in the game and engage with right-leaning audiences.
Turn the tables and defund the phony non-profits trying to shut down the right-leaning voices who are bringing in nearly half a billion followers. We have seen too many businesses shut their doors in the past couple years. Perhaps if they had tapped into the other half of the country they would still be here.
Tudor Dixon is a former Republican gubernatorial nominee, executive in Michigan’s steel industry, breast cancer survivor, and working mom of four girls. She is currently the host of The Tudor Dixon Podcast.
